Redefining Golf Through Innovation Since 2019

It’s UpT: where cutting-edge technology meets the joy of the game

2021

Semi-finalist of the
Asian entrepreneurship award
2021

Semi-finalist of the Russian-Chinese accelerator
2022

Finalist of the Australian gold coast innovation hub
2023

Nominated for the gold coast sport technology of the year award

Making Golf Accessible, Understandable & Fun

At UpT, we believe golf isn’t just a sport — it’s a way to connect. Our mission is to break down barriers so everyone can enjoy the game, improve fast and efficiently, and share unforgettable moments with friends and colleagues.

We’re here to replace frustration with inspiration.

Meet UpT’s Founder

Alex Traw — Innovating Sports Tech with a Martian Flair

Alex Traw isn’t just our founder — he’s a visionary who sees golf through the lens of tomorrow. Inspired by the boldness of Martian creativity, Alex leads UpT with a clear goal: to transform how people learn, play, and experience golf.

His ambition? To make UpT the world’s most intuitive and human-centered golf platform — where AI and passion for the game unite athletes, coaches, clubs, and golf federations in one place.

Thinking Differently. Building Bravely.

The “Martian style” isn’t just a design choice — it’s our mindset. It means looking at golf from a completely new perspective, embracing bold ideas that others consider “impossible”, building technology that feels like magic, but works like science. We don’t follow trends. We create them.

Be a Part of the Future of Golf with Us

Whether you're a beginner taking your first swing or a pro refining your technique, or a club or federation looking for ways to stand out and be innovative — you’re welcome here. Together, we’re making golf more tech-driven and full of joy.

Join as a coach