The Golf Improvement Platform for a $100B+ Industry
Real-time AI analysis for golfers, a great working tool for coaches, and white-label for clubs & federations — one integrated solution.
Awards-recognised, MVP launched, and ready to scale.
Awards-recognised, MVP launched, and ready to scale.
2021 Semi-finalist of the Asian entrepreneurship award
2021 Semi-finalist of the Russian-Chinese accelerator
2022 Finalist of the Australian gold coast innovation hub
2023 Nominated for the gold coast sport technology of the year award
UpT in short
We have successfully launched our MVP, and are now poised to capture significant market share through scalable technology and a clear monetization strategy.
UpT addresses a massive, global golf market hampered by high costs, subjective coaching, and lack of accessibility. Our platform uses real-time AI swing analysis to provide personalized, data-driven feedback to golfers of all levels, while simultaneously empowering coaches to scale their businesses.
Why Now
Golf participation and digital coaching are converging. Costs and access constraints make AI-guided, mobile-first coaching inevitable. UpT reduces time-to-feedback to ~1−2 minutes and removes hardware from the equation, unlocking global scale.
Here Comes The UpT Ecosystem
Golfers (B2C)
AI coach in the golfer’s pocket — instant insights, tailored drills, measurable progress.
Coaches (B2B2C)
SaaS to automate analysis, grow revenue, and reach global clients
Clubs & Federations (B2B)
White-label to boost retention, standardise coaching, open new revenue streams.
A Traditional Golf Ready for Disruption
Expensive coaching
Traditional coaching can cost over $100/hour, limiting access.
Subjective & Inconsistent
Feedback quality depends entirely on a single coach's eye and experience.
Lack of Accessibility
Quality coaching is geographically limited.
Inefficient Practice
Without expert guidance, golfers reinforce bad habits.
Enhanced by AI Technology
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Advanced Computer Vision
Capable of automatic, frame-by-phase swing deconstruction with just a smartphone. -
Extensive Data Set
Trained on millions of professional and amateur swings, achieving over 95% accuracy compared to PGA professionals. -
Real-Time Feedback
Delivers actionable insights and drills within 1-2 minutes after video upload.
… And Led by a Visionary Founder
Alex Traw is a visionary leader with a passion for innovating sports technology. He is driving UpT to challenge conventions and build the most intuitive, human-centered golf platform in the world. The team combines expertise in AI, sports science, and scalable product development.
… And Led by a Visionary Founder
Alex Traw is a visionary leader with a passion for innovating sports technology. He is driving UpT to challenge conventions and build the most intuitive, human-centered golf platform in the world. The team combines expertise in AI, sports science, and scalable product development.
Join Us in Shaping the Future of Golf
Request the investor deck or contact our Founder directly on LinkedIN.