Description:
UpT.golf is a system designed for golfers of all levels, providing tools for video analysis of strokes, training process management, and personalized feedback from professional coaches. The platform utilizes machine learning algorithms for detailed analysis of players' techniques, helping them improve their skills more effectively. UpT.golf allows users to train anywhere and anytime, receiving personalized recommendations and game analysis.

Mission:
To make golf more accessible through modern technology.

How it Works
Players record videos of their strokes, which are analyzed by the platform using computer vision and artificial intelligence. AI identifies mistakes and suggests ways to correct them, also assessing the effectiveness of the strokes and offering personalized exercises and tips for further skill development.

Achievements:
Nominations for various awards, participation in three international accelerators. (Details to be refined from the presentation, accelerators' final and semifinal stages)

The UpT.golf project is a platform that combines artificial intelligence technology and professional coaching expertise to teach and enhance golf skills. The platform allows users to train anywhere and at any time, receiving personalized recommendations and game analysis.

Video Recording: The athlete sets up their smartphone on a tripod and records their movements during a golf game.

AI-Powered Motion Analysis: The app uses computer vision algorithms to analyze the video. This includes segmenting motions into phases and comparing them against benchmark standards.

Error Detection and Motion Phasing: Artificial intelligence analyzes the athlete's technique, identifying key mistakes and motion phases.

Providing Recommendations: Based on the analysis, the app offers the athlete real-time recommendations to improve their technique.

Feedback from Coaches: There is an option to send the video recording of the stroke to one or several coaches for detailed analysis and personalized recommendations.

User Interface and Features: The app includes features for playback and analysis of video recordings, such as slow-motion, frame-by-frame analysis, video overlay for comparison, tagging, and other annotations.

The UpT.Golf project team brings together professionals with years of experience in various fields, enabling the creation and development of a high-quality product in the golf market.

• Alex Traw — Founder and CEO. Has over 20 years of experience in IT projects. Specializes in developing and implementing technological solutions. His leadership qualities and strategic vision guide the team towards achieving the project's main goals.
• Michael Kusov — Coach at MEDALIST GOLF CLUB INC (Hobe Sound, Florida).
• Sharon Hannibell — A well-known innovator and startup mentor who assists with the direction and strategy of the project's development on an international level. Director of Gold Coast Innovation Hub, (Australia).
• Development and Data Science Team — 12 people.

In total, the project comprises 17 individuals.

UPT LLC : Established 2025, in Kyrgistan as a key structure for R&D and Team Management.

UPT AI Limited: Established on, 2026, in Hong Kong as a key structure for operating in the international market. Plans include establishing a subsidiary in Australia to carry out the main operations of the project in the Asia-Pacific Economic Cooperation region.

For Golfers:

• Lack of Access to Quality Training: Many golfers, especially in regions without major golf clubs, face the problem of inaccessible professional coaches.
• High Cost of Individual Training: Private lessons with coaches can cost between $50 to $200 per hour.
• Inability to Analyze Mistakes in Real Time: Without professional insight, it's difficult to understand what specifically needs to be corrected in swing technique.
• Lack of Motivation and Consistency in Training: Without a clear plan and feedback, it's hard to maintain regular training sessions.
• Limited Access to Information on Global Standards and New Training Methods.

For Coaches:

• Limited Geographic Reach: Coaches working in specific clubs or regions only have access to a local audience.
• Dependence on a Fixed Schedule: Coaches are tied to the operating hours of golf clubs and cannot flexibly manage their time.
• Lack of Tools for Remote Training: Amidst the pandemic and restrictions, many coaches lost their audience.
• Difficulty in Promoting Their Services and Finding New Clients.
• Limited Opportunities to Monetize Their Knowledge and Experience.

For Clubs:

• Decrease in Attendance Due to Lack of Innovative Solutions and Services.
• High Costs for Maintenance and Training Staff.
• Problems with Attracting New Club Members and Retaining Old Ones.
• Lack of Effective Tools for Remote Interaction with Club Members.
• Limited Opportunities to Monetize Club Infrastructure.

For Federations:

• Absence of a Unified Platform for Collecting and Analyzing Data on Golfers.
• Difficulties in Standardizing Training and Coaching Methods.
• Challenges in Attracting Sponsors Due to Lack of Innovations and Modern Solutions.
• Difficulties in Organizing Large-Scale Events and Tournaments Due to Lack of a Unified Information Platform.
• Challenges in Promoting Golf as a Sport Among Youth and New Audiences.

Adaptive High-Speed Capture: The adaptive high-speed shooting technology optimizes recording quality based on lighting conditions and motion dynamics, ensuring high image clarity even under challenging shooting conditions.

Interactive Visual Annotations: The interactive annotation feature allows users to modify and add notes in real-time during video playback, integrating data from various sources for deeper analysis.

Intelligent Reports from Professional Coaches: The system uses machine learning algorithms to preprocess and prepare data before sending reports to coaches, significantly speeding up the feedback process and enhancing the accuracy of recommendations.

Progress Forecasting: Using historical data and current results, the system can predict an athlete's future progress, offering personalized goals and recommendations for game improvement.

AI Analysis with Predictive Models: Artificial intelligence not only identifies errors but also predicts potential consequences of these errors for future games, providing golfers with scenarios for technique improvement.

Multi-layer Comparison Mode: The multi-layer comparison feature allows simultaneous analysis of multiple videos by overlaying them for comparing different techniques and methods of execution.

Dynamic Community with AI Moderation: The platform uses artificial intelligence algorithms for moderating and structuring community interaction, automatically selecting the most relevant topics and questions for discussion.

Personalized Dataset: A unique dataset is created for each golfer, allowing for individualized recommendations that consider their playing style and characteristics.

Objective Progress Tracking: The system automatically analyzes a golfer's results, allowing visibility into the dynamics of development and achievements.

Real-Time Error Processing: The system instantly analyzes each stroke, identifying errors and providing feedback in the form of voice comments and video analysis.

Monitoring Psychological State: Integration with wearable devices allows monitoring of pulse and other indicators to adapt training to the golfer's current state.

Integration with Golf Trackers: The platform is compatible with popular trackers, enabling additional data on movements and strokes.

Voice Assistant Powered by GPT: The assistant can provide answers to basic questions related to gameplay techniques and offer useful tips based on AI data.

Multitasking and Integration: The platform offers the ability to work with multiple coaches, receive various expert opinions, and integrate with other systems.

Mindfulness Exercises: Specialized exercises are offered to improve psychological state and concentration.

UpT.Golf offers advertisers unique access to a target audience of golfers with high income levels. Through deep user data analysis, the platform allows for the creation of personalized advertising campaigns with high engagement levels. Integration of branded content, geotargeting, and detailed analytics make the platform's advertising opportunities particularly attractive to advertisers.

Value Proposition:

• Providing tools for analyzing and improving golf playing techniques.
• Enabling coaches to offer their services online, thus expanding their client base.

Customers:

• Golfers of all skill levels looking to improve their technique.
• Golf coaches interested in offering their services online.
• Golf clubs wanting to provide additional services to their clients.

Distribution Channels:

• Mobile applications available on Google Play and Apple Store.
• The official website of the project.
• Partnerships with golf clubs and coaches.

Customer Relationships:

• Online support.
• Educational materials and tutorials.
• Referral programs for coaches and clubs.

Revenue Streams:

• Subscriptions for golfers.
• Commissions from video analyses done by coaches.
• Licensing sales to golf clubs.
• Advertising revenue from brands and tourism companies.

Key Resources:

• Video analysis platform.
• Team of developers and support specialists.
• Partnership relations with coaches and golf clubs.

Key Activities:

• Development and enhancement of the platform.
• Promoting the platform to the target audience.
• Continual updating of content and educational materials.

Key Partners:

• Golf clubs.
• Golf coaches.
• Golf federations.

Cost Structure:

• Development and maintenance of the platform.
• Marketing and advertising.
• Employee salaries.
• Office rent and other operational expenses.